Table 4 Major considerations for cheese purchase
| Item | Total | Residence | Household income | Family (age of first kid) |
| Seoulmetro.area | Largecity | Medium 憨small city | <300 | 300~500 | >501 | Single | Newly wed | Preschool child home | School child home | Adult childhome |
| No. of case | 742 | 322 | 230 | 190 | 183 | 311 | 248 | 79 | 143 | 81 | 211 | 228 |
| Taste | 75.7 | 76.1 | 81.7 | 67.9 | 78.7 | 75.2 | 74.2 | 82.3 | 73.4 | 79.0 | 71.6 | 77.6 |
| Price | 57.4 | 57.5 | 55.2 | 60.0 | 61.7 | 57.2 | 54.4 | 55.7 | 58.0 | 55.6 | 57.8 | 57.9 |
| Shelf life | 44.5 | 45.7 | 44.8 | 42.1 | 44.3 | 46.0 | 42.7 | 46.8 | 43.4 | 48.1 | 40.3 | 46.9 |
| Maker | 38.1 | 32.6 | 43.9 | 40.5 | 37.2 | 38.6 | 38.3 | 38.0 | 39.9 | 34.6 | 37.9 | 38.6 |
| Nutrition | 28.0 | 28.0 | 29.1 | 26.8 | 26.2 | 31.8 | 24.6 | 22.8 | 34.3 | 32.1 | 33.2 | 19.7 |
| Name | 17.3 | 9.9 | 19.6 | 26.8 | 13.7 | 18.6 | 18.1 | 16.5 | 16.1 | 16.0 | 12.8 | 22.8 |